Sharing My Story

My work with Worldwide Challenge magazine began
with an intensive training period on magazine design.
Noreen Ketchum, the original designer on the magazine,
devised and instituted a comprehensive study program
on how to put magazines together. The following is
taken from my February 1977 prayerletter.

"Since the middle of September [1976] I have been
working with the art team that produces in cooperation
with the editors and writers the monthly magazine
of Campus Crusade, the Worldwide Challenge.

"When I first entered this new area I was placed in
an extensive training program that lasted about six
weeks. I was given books to read on magazine design,
creative processes and the usage of photography in
publications. Also I had assignments in redesigning
magazine articles (all the way from tiny thumbnail
sketches, to mock-ups-practice layouts, to the
finished of layout). Also involved in this was photo
selection and the making of illustrations. There is a
whole new language in magazine design which I am
still learning. There is "picky paste-up", "gallies",
"teasers", "subheads" and "kickers" among others.

"This time of training was a very valuable learning
experience and I am still on a less accelerated training
program. I've been in the area for over five months
now and I've learned a lot, but I still have a lot to learn.
My previous experience with transparencies however
made my transition into this new area a relatively
easy and quick one."

In some ways this was the most concentrated and
career important training I received. I was better
that any of the graphics courses I took in college.
It was on the job training where you were actually
implementing what you learned with real job projects.